Frequently Asked Questions

1. How do I get started with Magnon Prisma?

Getting started with us is easy. Simply contact our team through our website or write an email at pr@magnongroup.com.
We’ll discuss your goals, objectives, and challenges to determine the best fit for your business. Our experts will then craft a customized proposal outlining our approach, strategies, and deliverables.

2. What kind of services do you offer?

We offer a comprehensive range of services to support your communication goals, including but not limited to:

  • Media Relations and Outreach
  • Reputation Management and Crisis Communications
  • Social Media Management and Content Creation
  • Influencer Engagements
  • Earned, Owned, and Paid Media [Management]
  • Brand Awareness and Positioning
  • Corporate Communications
  • ESG and Purpose Coverage
  • Executive Positioning and Thought Leadership Development
  • Media Monitoring and Analysis
  • Event Management, Launch, and Promotion
  • Content Strategy (press releases, articles, blogs, etc.)
  • Spokesperson Training and Media Coaching
  • Press Release Management

3. What industries do you specialize in?

We specialize in a range of industries, including but not limited to:

  • Technology and Software
  • Healthcare and Wellness
  • Finance and Banking
  • Consumer Goods and Retail
  • Non-profit and Education
  • Publishing and Literature
  • Entertainment and Talent Management
  • Events and Conferences
  • Travel and Hospitality

4. Can you provide customized packages for my business?

Absolutely! We understand every business is unique. Our team will work with you to create a tailored package addressing your specific goals, budget, and requirements.

5. What geographic areas do you cover for PR and media coverage?

We provide PR services and secure media coverage across India, including regional and national markets, covering various languages and mediums, such as print, digital, and broadcast.

6. How does B2B PR differ from B2C PR?

B2B PR (Business-to-Business Public Relations) focuses on building relationships and trust within an industry, targeting decision-makers, professionals, and organizations. It involves a more strategic approach, often highlighting a company’s expertise, thought leadership, and ability to solve specific business challenges. Unlike B2C PR, which is more focused on consumer emotions and mass appeal, B2B PR emphasizes credibility, data-driven results, and long-term partnerships. The messaging is tailored to resonate with a professional audience, including executives, industry analysts, and other key stakeholders.

We provide a wide range of services to B2B companies, including but not limited to:

  • Executive positioning and thought leadership
  • Brand awareness and positioning
  • Media relations and press coverage
  • Content creation and strategy
  • Reputation protection and crisis management
  • Internal communications and employee engagement
  • Event management and sponsorships
  • Influencer partnerships and collaborations
  • Social media strategy and management
  • Corporate Social Responsibility (CSR) Programs
  • Media Training for Executives

7. How will PR benefit my B2B company?

PR can benefit your B2B company by increasing brand visibility, building trust, and improving your reputation in the industry. Our specialized B2B PR services target key decision-makers, potential clients, customers, and partners. We help shape how your company is perceived in the market, drive inbound leads, and strengthen relationships with existing stakeholders. By creating consistent, credible messaging, we boost your company’s credibility, influence audience behavior, and position you as a trusted industry leader.

8. What is included in your media monitoring and aggregation services?

Our media monitoring and aggregation services include:

  • Real-time tracking of online and offline media coverage
  • Customized news alerts and daily/weekly reports
  • Social media sentiment analysis
  • Influencer identification and tracking
  • Competitor media analysis
  • Strategic recommendations for media engagement

9. Do you offer social media management and content creation?

Yes, we do! Our social media services include:

  • Strategy development
  • Content creation (writing, visual, video)
  • Engagement and community building
  • Paid social media advertising
  • Analytics and reporting

We'll help you build a strong online presence, engage your audience, and drive business results.

10. What types of media coverage do you offer?

We offer a range of media coverage options, including organic media coverage, paid media coverage, and backlinks coverage. Our media coverage capabilities span across print, digital, online, and broadcast media, allowing us to secure placements in top-tier publications, online news sites, blogs, and social media platforms. Our services are designed to help you build brand awareness, establish thought leadership, and drive website traffic.

11. How do you measure the success of a PR campaign?

We track key performance indicators (KPIs) such as:

  • Media coverage and impressions
  • Website traffic and engagement
  • Social media metrics (followers, engagement rate)
  • Share of voice
  • Lead generation and conversion
  • Reputation and sentiment analysis
  • Business outcomes (sales, revenue growth)

Our regular reporting and analysis ensure we're meeting your objectives and adjusting strategies for optimal results.

12. How long does it typically take to see results from a PR campaign?

The truth is, it's impossible to pinpoint an exact timeline for seeing results from a PR campaign. Every campaign is unique, and the timeline for success varies greatly depending on several factors, including:

  • Campaign objectives (awareness, lead generation, reputation management)
  • Industry and market landscape
  • Target audience and stakeholder engagement
  • Competition and market saturation
  • Message resonance and storytelling effectiveness
  • Channel strategies (media, social, influencer)

Launches and event announcements may show immediate results, whereas brand building, for instance, is a long-term endeavor that often takes more than a year to yield significant results. Established brands with existing momentum may achieve their objectives in a shorter timeframe. Conversely, new entrants or those seeking to shift public perception may require more time.

Our team will work closely with you to set realistic expectations, milestones, and adjust strategies as needed to ensure optimal results.

13. How do you measure the ROI of a PR campaign?

Measuring the ROI of a PR campaign can be complex, as its impact is not always immediately quantifiable. While some metrics like media impressions, reach, and website traffic can be tracked numerically, other outcomes like reputation enhancement, brand awareness, and stakeholder engagement are more subjective. To evaluate PR campaign effectiveness, we use a combination of metrics, including media coverage analysis, social media engagement, website analytics, and stakeholder feedback, to provide a comprehensive assessment of the campaign's success.

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